Writing Articles that Pull Your Reader in

A short, simple 3 question survey will define exactly what your readers want. I've put an example of the survey I use to extract pertinent information from my list. Feel free to use it. Edit it, move it around, change the questions, do with it as you please.

Hello (first name) Always personalize your messages!

Pardon the intrusion. I know your time is valuable. I'll be brief. As a valued subscriber of (The name of your ezine/newsletter) it is my intent to provide you with useful, effective, information, intended to help you solve the challenges you may be having Online. I've put together a short survey below to help me help you.

Please reply with your answers so I can better meet your needs. Please find the questions below.

a. What is the biggest challeng you face on a daily basis?
Traffic?
Converting traffic to sales?
Where to advertise?
b. What topics would you like covered?
c. What changes would you like to see that would make our
newsletter/ezine of greater value?

Keep in mind, This is Your Newsletter. Your answers will assist me in providing you with the most accurate content I can provide.

Kind Regards,
Your Name
Your Ezine's Name
Your WebSite URL

2. Get Their Attention

This is an unforgiving step. If you fail to get your readers attention in the first several seconds, they'll either click away or send you into the abyss of cyber space. Lost forever. Take your time and Think About Your Opening. Remember it's about Them and what they want. Write something that makes them feel like, "Hey, They're Talkin' About Me!" or "Finally, This is Exactly What I've Been Looking For!"

3. Have a Conversation With Your Reader

When writing your article, keep it relaxed. Like you would be in a normal conversation. Being careful not to be too informal, as this may irritate your readers. If you find this to be true, don't worry, you can always edit it later. Same with being to formal. Simply write as you talk and you'll be fine.

In addition to the facts and strategies, inject a bit of humor. They may have hopes of being entertained. Be yourself and let your personality shine through.

4. End On An Upbeat Note

Don't let your article die or simply fizzle out. Alot of writers do this because they don't know how to End on an Upbeat Note.

Impressions are made with the beginning and end of your article. Create a feeling of anticipation in the beginning and a feeling of satisfaction in the end.

Finally: create an article-writing cheat-sheet for yourself. Divide it into beginnings/middles/ends and add more
useful tips and strategies as you think of them. (For example, using the tips in this article, you might write: ENDINGS - end on a high, offer hope, use funny quote, suggest action to get started.)

Do this, and you'll be regularly pumping out articles that almost everyone will want to publish!

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